Our Story


We're the brand that allows you to become your own nail artist. Redefining the industry with at-home use, we put education first and provide innovative colours comprised of best-in-class formulas.

Our Core Mission

Our mission is to provide beauty lovers a new way to do their nails and explore their inner artist.

At GELCARE, industry trends are set, and boundaries are redefined. We disrupted the status quo by bringing gel manicures to the DIY home user. With our Gelcare Starter Kit, our customers get endless manicures for the cost of four salon visits.

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The salon founder who strived for better products.

GELCARE was born from Le Manoir nail salon in downtown Montreal. Founded in 2012, Le Manoir became renowned for its impeccable nail artists, custom gel colours and an unprecedented ability to grow and strengthen their customers' natural nails. Our founder, Emilie, was never satisfied with the products on the market and set out with her team to create better ones. With a passion for clean beauty, we set out to change the nail game. Working with chemists, industry experts and our in-house nail artists, we tested, formulated, re-formulated, and re-tested again and again to bring you the best products for your nails.

In 2019, GELCARE launched with a curated assortment of colours and our Hero product, the Gelcare Starter Kit. With GELCARE, we bring the salon to you.

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Frequently Asked Questions

Don’t see your question here? We're here to guide you. Check out our full FAQ page.

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Where can I buy GELCARE?

GELCARE is sold exclusively at GELCARE.com, REVOLVE.com and LEMANOIR.com. To see our stockist locations, click here.

Do you have a retail store?

Looking to shop our products IRL? GELCARE is available exclusively at our flagship salon, Le Manoir, in Montreal.

How can I contact you?

We’re available to chat via email at hello@gelcare.com, via SMS or simply slide into our DMs at @gelcare.official.

Do you offer professional discounts?

Yes, we do. To access these benefits, please submit your application through our Pro Lounge professional platform here.

Do you have an affiliate program?

GELCARE’s affiliate program is on invitation only. If you're an influencer wanting to collaborate, please submit your details for potential partnerships at affiliate.gelcare.com.