Hema
A common trigger for reactions in beauty products, emphasizing the need for safer contact with skin.
Affiliate Program
Join our Affiliate Community
We're the brand that allows you to become your own nail artist. Redefining the industry with at-home use, we put education first and provide innovative colours comprised of best-in-class formulas.
Partnership opportunities
This program was founded so that nail artists could shine and be part of an awesome community.
Earn money while taking care of your nails. You'll receive a generous PR package to start, and you will continue to receive products as the collaboration continues.
10-Free
By eliminating the 10 most concerning chemical ingredients traditionally found in gel, we offer you a cleaner nail care experience. Here's what our formula promises to leave out.
Toluene
Often inhaled or absorbed through the skin, toluene can cause skin irritation, light-headedness, and nausea due to its impact on the nervous system.
Parabens
Their estrogen-mimicking capabilities have sparked a significant discussion on their impact beyond simple preservation.
Dibutyl Phthalate (DBP)
A plasticizer with connections to serious concerns, pushing us to find safer alternatives.
Formaldehyde
Known for its use in preservation, this chemical can provoke irritation and has been linked to severe concerns due to its carcinogenic properties.
Formaldehyde Resin
Less toxic than its predecessor but not without its own risks, including potential allergenic effects.
Camphor
Acts as a barrier on nails, blocking essential nutrients and leading to discoloration.
Xylene
A known irritant to skin, eyes, and lungs, with potential for systemic toxicity.
Triphenyl Phosphate (TPHP)
Used to enhance flexibility in plastics, its potential as an endocrine disruptor has raised flags about its broader implications.
Ethyl Tosylamide
A fast-drying plasticizer, restricted in Europe due to concerns over antibiotic resistance.